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Usenet Magnet - Pull them to your website
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In this first installment, we shall explore how the Usenet can be used to attract visitors to your website. The Usenet is a collection of bulletin boards or newsgroups, where people discuss and exchange ideas on all sorts of subjects. You can post messages and people can respond to them, very much like this forum. You will find that newsgroups exist that relate to your area of activity or business. Venture in and see how some savvy users promote their products or services. It is a good idea so spend a week or so just studying and following some of the message threads. Here are some pointers that should help you use a newsgroup effectively.

1. Find newsgroups that are read by your market. Some lateral thinking might be handy here. For instance, if you are selling gardening equipment, if might also be worth your while to look at automotive newsgroups where you could promote your Bestest-Super-Pro Hose for car cleaning.

2. Keep away form posting blatant commercial messages. You might find yourself shouted out of the group.

3. Study or `lurk' around your chosen newsgroups for a few days to see how it ticks.

4. You can incorporate a nice signature line with your web address and some short but effective information about your business.

5. Try and respond to questions in a helpful and polite way.

6. Weave it in such a way that you are the best company in the field.

7. Don't get yourself involve with arguments or 'flaming' as it is known in the Usenet world.

Hope that this short article helps you in some way in marketing your online business.